Luxury industry gloom

Mild luxury is growing strongly in china,presents structural opportunities

 

 

2010-2015 year luxury consumer scales in china

 

2%   


Unit:100 million

Luxury goods sales growth in china historically fell below 2%,breaking the previous years to maintain double-digit inertia


Source : Bain Consulting

Mild luxury in the consumption of the percentage of luxury

In the whole of china luxury consumer ,mild luxury consumption accounts for about 35%,and the rate of increase rapidly ; In the store ,the luxury consumer luxury goods than mild luxury 25%

Coach comparison of performance at domestic and foreign

Coach global sales in Q1 2014 fell 1%,but china total sales growth of more than 35%,in Q2 2014 fell 6% year on year ,but china total sales growth of more than 35%。


 

 

Rich 、Wayward 、understand network of consumers in the digital channel participation continues to improve, Internet data is to make the brand and consumer communication more meaningful and value。

 

 

Target audience access to brand information

Year on year growth in 2015

Target audience access to brand information

Year on year growth in 2015


Source : Bain Consulting

 

 

Opportunities

Expand product line Increase marketing income

Expand product line Increase marketing income

 


 

 

Highlight

Function products layout

Occupy a new online channel


 

 

Product development authorization

 

 

 

GLOBAL TECHNOLOGY

Authorized
development
Function bags
Home textiles…